“I’m worried about greenwashing. I think we should come down on it very, very hard, whether it’s with criminal intent or actively deceptive — by John Elkington.

This presentation explores the seven sins of greenwashing—the common ways companies mislead consumers about the environmental benefits of their products or practices. From vague or irrelevant claims to outright false certifications, these sins highlight the pitfalls of deceptive marketing and the importance of transparency. Participants will learn to recognise these tactics, critically evaluate environmental claims, and apply this awareness in marketing, design, and sustainable business practices.

Greenwashing – presentation